What is marketing?

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individuals and organizational goals. Marketing is not only about selling. Selling is only a part of Marketing.

Marketing is one of the most vital areas in the success of an Organization. Every company or firm has a marketing department that takes care of the marketing functions without which a company cannot function.

What does the Marketing Department do?

Basically, a typical marketing department is responsible for the following:

• Product development
• Market Identification
• Market segmenting and targeting
• Positioning and Branding
• Pricing of the products or services
• Advertising and promotion

The success of them company depends on how well the marketing department does the above.

Advantages of getting a Degree in Marketing

Stong demand. Since Marketing is crucial to the success of every company in all industry regardless of products, there is a strong demand for graduates with a bachelor degree in Marketing.

Able to reach the top of the corporate ladder. Many CEOs, General Managers, Head of the Departments began their career in Marketing.

A marketing degree lays a foundation for a long-term career in marketing.

Some links to degree courses in Marketing offered by institute of higher learning in Malaysia:

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